visual codes: The trailer"LOL" featuring Miley Cyrus, shows a clear visual code of clothing and physical appearance. the main character wears quite trendy and young clothes, the purpose of this is to make her more realistic as a teenager and relate to their targeted audience; the effect of this is to make the character relate to the target audience which ultimately attracts them more meaning more viewers. there's not a lot of gestures, facial expressions and body language within the trailor just the odd few to give the audience an idea of what's to come. the settings are the school that the film is based around which also gives a setting of a teenager's life which again the effect is the attraction of the targeted audience. the colour within the trailor is still generally bright colours throughout purposely to keep to theme of youth and teenagers in effect to attract young people. the style there is a main use of connotation within the trailer and that is the social media brought in through the phone and also more importantly the diary she writes in. the diary is a connotation/symbol of her life and the story thats going to be embedded within the film; the symbol is the teenage life dramas which you find out later on in the film as it progresses. technical codes: the technical codes are very important within the film and trailor as it uses a range of shots from close ups to show the characters pain and upset to wide shots where there is a lot of friends and sets a scene of happiness. to begin the close ups are used alot within the trailer, mostly when she is alone and writing that diary or on her phone. the close ups are mostly used when shes alone to show her seperation to the other characters and make her the main one and show the audience its her that the film will be based on. the camera movement isnt used quite so often but does go from scene to scene swiftly and does slow motion when a big part is about to emerge; the good thing about this is the clear showing to the audience when importance is about to be set. the editing is used alot considering its a trailer, as it needs to keep the amount of time spent on each scene tight to try and capture all the main elements that will gain more of an audience. the pace of the text varies from slow to fast for example when swapping scenes or settings it switches very fast yet when its a close up it changes into slow motion to create a sense of pain or empathy for the character. the slow motion also creates importance which shows the audience that in this scene its important which ultimately makes us watch a bit more inattentively.